Saturday, February 11, 2017

2Pac: A Black History Month Spotlight

I write this piece while listening to “Me Against the World” by one of the most visionary, influential and critically-acclaimed rap artists who too many new-age hip hop heads don’t know about, Tupac Shakur, also known as 2Pac.
Over this past weekend, I decided to take two of my international friends back to Kansas City with me to celebrate my birthday with my family. We played laser tag, I received a typewriter for a birthday cake and my wonderful girlfriend surprised me with a visit from her school out-of-state.
Needless to say, my celebrations were worthwhile, but those weren’t the only amazing things that happened.
In addition to introducing my friends to the popular and trendsetting R&B/pop group New Edition over the weekend, I was able to highlight the raw talent of Tupac Shakur.
“Ya’ll ain’t never heard of Tupac?” I asked them while driving from Emporia to KC.
They both shook their heads, clueless.
Of course, me being me, I jumped at the opportunity of assisting in broadening their musical horizons.
I asked them how it was possible they didn’t know who Tupac was and they mentioned how they knew of rap artists such as Kendrick Lamar and J Cole.
“What if I told you that everything you’ve heard from Kendrick and J Cole was influenced by Tupac?” I asked them. “I mean, Kendrick literally included a voice recording of Tupac in “To Pimp a Butterfly,” remember?”
“That was Tupac?”
“Yeah, man,” I retorted. “Even with J Cole’s last album you can see that there’s some sort of influence. He named it “4 Your Eyez Only” and one of Tupac’s album was called “All Eyez on Me,” so you can’t tell me that there’s not some sort of connection there.”
The rest of the trip, I explained the history of Tupac’s gangsta rap style as we listened to a lot of his hits.
Not everyone may know who Tupac is, but it’s important to understand that he had the same effect on the world and California, which is where he was from, as rap group N.W.A. His music was infused with poetry that mainly outlined the hardships and prosperities of African-American lives around the country.
Tupac had several family members who were a part of the revolutionary group The Black Panthers, which would probably explain the influence behind tracks such as “Ambitionz Az a Ridah” and “If I die 2Nite.”
A complex life, Tupac also had many different beefs with other notable rap artists, most notably Biggie Smalls or The Notorious B.I.G. With that being said, I want to make it completely clear that these “beefs” do not encompass Tupac as an artist and humanitarian overall.
Coincidentally, Tupac was shot and killed in 1996, the year that I was born. But like many other prominent black figures of America, his messages and his music lived on in the people who listened and most certainly the rap artists that came after his death.
While learning and consuming hip hop, it is always important to think about the great Tupac. A lot of folks refer to him as a prophet of his time and there could be a lot to learn in his music as we celebrate Black History Month.

Saturday, April 30, 2016

10 Overdue Hip-Hop Albums That Need to See the Light of Day in 2016

This current decade has been one of the more unpredictable stretches of time in hip-hop history. While the earlier half included debuts from the likes of Drake, J. Cole, Kendrick Lamar, Future and many others, there was also a period – specifically the year 2014 – that was uneven and uneventful, to put it kindly.
That sentiment may have echoed throughout the rap world and was driven home by fans hungry for a better quality of music, but in 2015, the people got just that and more, with landmark projects from hip-hop’s biggest names and a few upstarts helping to breath life into a genre that had lost a bit of its spark in recent years. A few of those releases included K.Dot’s To Pimp A Butterfly, Drizzy’s If You’re Reading This It’s Too Late, Future’s DS2, Big Sean’s Dark Sky Paradise and many more high-profile albums that dominated the Billboard 200 album chart.
But in addition to those offerings, a few other albums were liberated that had been anticipated by the public, but stuck in the artists’ vault collecting dust. One of those albums was Dr. Dre’s mythical Detox album, which was reworked and released as Compton, the accompanying soundtrack to the N.W.A biopic Straight Outta Compton. Unleashed after more than a decade of broken promises, Compton was one of the most celebrated releases of 2015 and while the reception may have been a mixed one, a majority of listeners were happy to no longer have to ponder if another Dr. Dre album would come into existence.
2015 may have been one of the best years for rap in recent memory, but 2016 has also been a monster, with highlight releases popping up left and right. But what about those other albums that were promised in the past, but have yet to drop?


Read More: 10 Overdue Hip-Hop Albums That Need to See the Light of Day in 2016 | http://theboombox.com/10-overdue-hip-hop-albums-need-to-see-the-light-day-2016/?trackback=tsmclip

Friday, December 4, 2015

5 Ways to Reach Your Audience

If you’re like most business owners, marketing is a topic that you may regard as complex and overwhelming. You read a ton of information but find that you either experience paralysis by analysis or you just go round and round in circles. Even worse, if you do execute any marketing, you’re worried that you’re turning off your customers by marketing in the wrong way. We get it — it feels like a risk. But here’s the good news: when you have a website with iPage, you can market to your target audience in the right way — the way that attracts buyers to your site.
Here are some tips to make it happen:
  1. 1. Know Your Target Audience
The first step in marketing is to review your website and make sure that it is crafted in a way that attracts the audience that is most likely to be interested. Tailor your content so that you use words that speak the same language as your audience. This means making sure that you avoid cliches and general statements. You may want to take a look at your customer list to see the demographics and measure the temperature of what may have changed in their approach or philosophy. This is an ongoing activity. As your audience grows and changes, your content must grow and change with it. When you evolve your marketing so that your message is always aligned with your customers, you end up “marketing without marketing.”
  1.  Know that Guerilla Marketing Doesn’t Usually Work
In the past, some website owners have used the ‘guerilla marketing’ approach. This is the attempt to send your information and marketing out to anyone and everyone (and beyond) with the hope that, solely due to percentages and chances, someone will be interested and follow up. This approach is considered to be a numbers game: The more you send out, the more likely it is someone will be interested. While this approach can lead to some success, the truth is, it usually causes more harm than good as it can be annoying to those that value their inbox and their time (which is everyone these days). Therefore, you can end up losing potential customers … because while their interest in your product or service might be high, they’re too distracted by the dissatisfaction of the approach to even notice it.
  1. Craft a Message that Resonates
We’ve briefly discussed the content on your website, now let’s think about your message. Whether it be sent via email, social media, or even snail mail, you need to make sure your message hits home. Begin by crafting a message that addresses the ‘pain points’ of your customers and then offers your business as the solution. However, if possible, try to avoid using words like “solution.” (Yes, we realize we just used it, but you should not when it comes to customer messages:) ) It’s an overused word that rarely makes a business stand out. So get creative! And come up with something fresh. Then, after you think of your unique selling point, make sure that you use a call to action so that your readers can learn more or make a purchase.
  1. Analyze Your Website Growth
Your customers are often inspired by things that are happening in the news and by what is trending. When you use analysis tools such as Google Analytics and social media sites, you can easily keep your fingers on the pulse of what’s moving and trending. Do some digging to discover relevant topics that are being discussed and then use this information to drive your conceptual development for your content marketing.
Here’s a simple tip: On the left hand side of your Twitter homepage, you’ll see the top leading #hashtags circulating the web at the moment. Pick one, and tie it into your business offering!
Nothing in today’s internet world is static, which means mean that you need to constantly keep up with marketing trends. But when you take time to market your business to your customers in the right way, you can start to see business growth. With just a little effort, you can drill down to see what appeals to your customers so that you can start conversations that engage and lead to an eventual purchase. And that’s the best path to market to your target audience.
Good luck!

Empire’ Season 2 Recap

Last night marked Empire‘s midseason finale. Star-studded to the core, Fox proved they 

have what it takes to pull out celebrities at the drop of a hat.

The show’s 60-minute midseason finale kicked off with Jason Derulo appearing as himself 

as he announces the 2015 American Sound Award nominations live from Los Angeles.

 Please keep in mind, the American Sound Awards – or the ASAs – are not real, but in the 

interest of not paying to use the title of an actual awards show, Fox invented the next best 

thing. While announcing music’s hottest nominations from the West Coast, Lee Daniels and 

Danny Strong tapped Power 105.1’s The Breakfast Club to simulcast ASAs contenders from

 New York. In fact, The Breakfast Club held their own nomination party, referred to as

 Charlamagne’s Nomination Party, on the show.

Performances are going on throughout the day, but Jamal and Skye Summers, played by 

Alicia Keys, make their musical cameo with the premiere of “Powerful,” it seems like the two

 did a little more than just kiss when things wrapped during last week’s episode. Lucious 

walks in on the two canoodling with one another, and asks Jamal point blank, “are you 

hitting that?” And with a smile on his face, Lucious finishes his statement with a simple, “She

fixed you!”

Now, fast forward to Skye and Jamal’s nomination performance. If you know Charlamagne 

tha God, you know he doesn’t hold anything back. So, after the two finish their debut 

duet, Charlamagne hits the stage. He commends the duo on their song, but quickly finds a

 way to erase the compliment by challenging Skye and her racial identity. “Powerful” 

addresses the brutality and civil injustice going on across the world, so Charlamagne 

seemed a little surprise to hear Skye lend her vocals to such a track since her career has 

thrived in the pop lane. “So you Black, now?,” he asks her. Skye may have built her career

 with a strong pop influence, but that doesn’t take away from the fact that she’s Black
.
While Jamal is feeling the fruits of his musical labor, his father is busy illegally

 purchasing 

Swift Stream, “the fastest streaming service in the Universe.” As he’s explaining his plan to 

his business partner, Mimi, she’s recording the entire conversation with her pen. Lucious, of

course, is none the wiser. So when Mimi pulls Empire together for a staff meeting, the devil

 himself is totally caught off guard. Mimi moves to hold an emergency board meeting to 

overthrow Lucious as Empire’s chairman and CEO now that it’s a publicly traded company

 and all.


Andre, Thirsty and Lucious work to round up every board member they can to vote in favor 

of keeping Lucious on the team. The family needs one additional board member to vote with

 them, but Hakeem heats things up when he lobbies against his father. Thus, Lucious loses

 the empire he’s spent 15 years building, and Mimi Whiteman is named as Empire’s new 

chairman. However, Mimi’s battling breast cancer so she authorizes her wife to act in her 

place. Who’s her wife might you ask? Remember Hakeem’s ex-girlfriend Camila Marks?

 Well, looks like she’s back. And looks like this entire hostile takeover was orchestrated by

 her. Well played, Camila!

Everyone in the family clearly has their own problems, and during this round of familial 

drama, Cookie takes Hakeem and Laura to perform during Family Day at the prison she 

was incarcerated at for 17 years. Here, Da Brat finally makes her Empire debut as Jezzy, 

Cookie’s “family” in prison.

Cook always promised Jezzy should would make her a star after she was released, but it

 looks like Jezzy’s locked up for life. After Cookie got out, Jezzy thought she bounced and

 bailed on her, so she didn’t see a reason to fight anymore. Thus, Jezzy got life while locked

 up by offing her bunk mate over some toothpaste.

But before over-saturated celebrity drama could bid farewell to 2015, there was one last

 story line left to leave viewers cringing on their feet: Anika and Rhonda.

For weeks now, Anika has kept her pregnancy a secret. She’s befriended Rhonda, who’s

 having Lucious’ first, and only, grandchild, as far as anyone knows, and lets the jealously

 spill over instead of coming forward with the truth. Boo Boo Kitty asks to see the nursery 

one more time, not knowing Anika had ulterior motives up her sleeve. That same night,

 Anika sneaks into Rhonda and Andre’s home wearing all black and pushes Rhonda – and 

her baby – down the stairs. Talk about going out with a bang.

For all those rocking with anticipation for the next episode, sit back and take a breath 

because things don’t heat back up until Mar. 30.


Read More: 'Empire' Season 2, Midseason Finale Recap | http://theboombox.com/empire-season-2-midseason-finale-recap/?trackback=tsmclip

Sunday, November 1, 2015

Off Top Blogs : Making You Tube Pay:You Tubers VS Bands

Off Top Blogs : Making You Tube Pay:You Tubers VS Bands: This is the second in a series of YouTube generation posts.  See the first one here . A couple of weeks ago  I wrote about Generation Ed...

Making You Tube Pay:You Tubers VS Bands

This is the second in a series of YouTube generation posts. See the first one here.
A couple of weeks ago I wrote about Generation Edge – the under 16 millennials – and how they are driving an entire new subculture of YouTube stars that throw the traditional fandom rulebook out of the window. One of the intriguing paradoxes (or at least apparent paradoxes) is how a generation of native YouTube stars can create both vast audiences and revenue while for music artists YouTube is simply a place to build awareness and probably lose net revenue due to YouTube streams cannibalizing paid streams. So how can the model both be broken (for music) and yet buoyant for native YouTuber creators?
pewdiepie2PewDiePie And Taylor Swift
Compare and contrast the biggest earner in music with the biggest earner on YouTube.  Taylor Swift netted $39.7 million in 2014, compared to $7.4 million for PewDiePie. Seems like a slam-dunk for music right? Except when you start digging a little all is not quiet what it seems. Swift’s numbers are gross revenue so include the revenue earned by everyone else (record labels, promoters, ticket agencies, venues etc.). Let’s say she earns a third of that income which would equate to $12 million (and before anyone suggests it should be higher given her relationship with her label Big Machine ¾ of her revenue came from live in 2014). So suddenly the difference doesn’t look quite so big. Then consider that PewDiePie’s $7.4 million refers just to his YouTube ad revenue and doesn’t take into account his live appearances income or his merch revenue. And, perhaps most importantly, the cost of earning that income was negligible. PewDiePie’s audience is right there on YouTube and his videos are home made. The cost of production, distribution and marketing are close to non-existent. The exact opposite is true of breaking a release like Taylor Swift’s ‘1989’. It’s no secret that most big labels lose money on lots of their bigger front line releases, relying upon a few massive successes and the steady income from back catalogue to pay the bills.
10 Billion Views And Counting
PewDiePie just passed 10 billion views three weeks ago and has 39.9 million subscribers– that’s one for every (gross) dollar that Taylor Swift earned in 2014. Anyway you look at it, those numbers are big. Game Of Thrones, which can lay claim to being one of the mainstream media success stories of the moment, has clocked up around 700 million total views globally over the course of 5 series. And while traditional media apologists will argue that you cannot compare a PewDiePie view with a GoT view try telling a PewDiePie subscriber that their viewing is somehow less worthwhile because it is more than weekly and doesn’t come from a traditional TV set.
Taylor Swift of course also has a pretty hefty YouTube / Vevo presence too, with 16.5 million subscribers and 6.3 billion views. But while she has 20 videos available PewDiePie has nearly 2,500. And therein lies one of the key differences. PewDiePie lives on platforms like YouTube and Twitch. His focus is making content regularly for his audience and engaging directly with them. YouTubers typically make multiple videos every week and often multiply that across multiple different channels. Try squeezing that in around touring, recording, writing sessions, media work etc. Swift, unlike many big pop artists, also knows how to do the native YouTube thing too and has had her own, non-Vevo, YouTube channel since 2006, posting 136 videos there to date. But in stark contrast to her Vevo channel Swift has just 1.4 million YouTube channel subscribers. So even one of the most YouTube-centric of pop artists that also happens to be one of the biggest pop acts on the planet right now simply doesn’t have the time, positioning nor content to compete with a shouty gamer from Sweden.
YouTube Is Generation Edge’s Destination Of Choice
So where does all this leave artists and YouTube. Unless bands want to ditch the guitars and start doing Minecraft commentary videos, becoming a full-on native YouTube creator simply isn’t feasible for most artists. But there absolutely is middle ground between the dominant focus on seeing YouTube simply as a marketing channel for music videos, and the native creator route. Part of the solution is seeing YouTube for what it actually is. It is not a video platform, or a marketing platform, it is one of the most important destinations for Millennials of all ages, especially Generation Edge. It is at once a social network, a TV network, a fun place to hang out, a discovery destination, a place where they can simply be themselves and feel connected. YouTube is all of that and more. In fact the breadth and depth of content means that it is everything to all people.
The Value Of An Authentic Voice
Treating YouTube simply as a marketing channel not only underplays its potential but it also completely misses what it means to your target audience. PewDiePie, Zoella, Stampy, Michelle Phan are all so successful because they speak directly with their YouTube audiences in an authentic voice that communicates that it is the here and now that matters. That it is about the moment not simply an attempt to try to get the viewer to go somewhere else to do something else. Authenticity is a priceless commodity and native YouTube creators have it in spades. That is the currency of the YouTube generation.

Friday, September 18, 2015

Dressed in Code

Increasingly, the worlds of fashion and technology are becoming intertwined—from wristbands that track your heart rate to responsive fabrics that adjust to your temperature. And just like you can sew together different pieces of fabric to make a dress, or choose different items from your closet to create an unexpected outfit, you can also put together code to make something that’s never existed before.

Today, as New York’s Fashion Week kicks off, fashion and technology are coming together in a new way. Made with Code and ZAC Zac Posen are teaming up to show how computer science can push the boundaries of what’s possible in the world of fashion. A dress designed by Zac Posen and with designs coded online by teen girls will debut as the finale look of Zac’s show—and hopefully inspire young girls who have an interest in fashion to see what code can help them create.
Made with Code started with the mission of inspiring girls to try coding and to see it as a means to pursue their dream careers—regardless of what field those careers are in. For this project, girls from organizations like Black Girls Code, the Flatiron School, Girls Who Code and Lower East Side Girls Club, coded designs for an LED dress using an introductory coding project online. Fashion engineer and Made with Code mentor,Maddy Maxey, coded and fabricated the LED technology of the dress, working alongside Zac as he designed. When the dress goes down the runway, it will displays girls’ patterns in 500 LED lights, using a micro controller specially tuned to match Zac’s Spring Summer 2016 runway collection—from Catalina Blue to Acid Yellow. Meanwhile, 50 girls will get seats at the show to see their designs light up the runway.

In the past year, we’ve seen many encouraging signs that more girls are exploring computer science. More than 5 million coding projects have been tried since Made with Code began a year ago. And Googlers, teen girls and partners like Girls Inc, Technovation and Girl Scouts have thrown 300+ Made with Code parties across the U.S., reaching tens of thousands teen girls in person. But with less than one percent of high school girls still expressing interest in computer science, it’s obvious we have so much more work to do—so, let’s start now. After today, girls all over the country can also head to madewithcode.com to create their own design. We hope the digital dress inspires more teens to discover what they can make with code.